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Interesting article about how HBO/Max is raising prices while it’s starting to lose customers. Can the number crunchers in finance and marketing at this channel (and others) find the right balance?
Losing 700,000 customers in 3 months seems pretty bad.
Could be but I feel like we lack context. 700,000 is a number but large or small depends on what we’re comparing it to.
Update: just read the article and no real numbers are given. I feel like that’s typical for wired? Not sure, but I don’t remember reading a wired article and ever saying “I feel confident enough to have a data based opinion regarding this subject”
If that’s a net loss, and it appears to be, that’s really bad.
That’s definitely fair, do you by chance have the total number of subscribers?
I don’t, but I’m not sure they’re releasing those numbers. The reason I assume a net loss is a quote from the article.
Max’s subscribers have been “relatively flat” for nearly a year, and the service also lost subscribers in the quarter previous to this one.
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What?
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