“There used to be a very big difference when talking about independent horror and mainstream horror. The latter would often be much more tame, with a goal of maximizing the audience, therefore maximizing Box Office. Indie horror would often be darker, going for moments that would stick with you long after the credits roll. But as society has shifted into this different entertainment landscape, there’s more of a desire than ever for something wholly unique. Mostly in the sake of profit. Thinking outside of the box is rewarded as it’s all about grabbing attention. It’s why a film like Longlegs can come out and absolutely light the world on fire. Because filmmakers are being forced to take risks in an attempt to get people to the theaters. Audiences are tired of the same old, same old…”
Controversial opinion… Not all horror has to be event horror and that a lot of what we are perceiving as Indie Horror success right now is actually just a form of mainstream-like hype.
Take Longlegs… The trailers, the casting of Cage… These are classic mainstream cinema tactics.
Novelty is fine, but doesn’t that ho back to the times of free vomit bags and life insurance policies?
Maybe grabbing attention should be from well crafted films telling great narratives that resonate with audiences, and if you have to think “outside of the box” then your box isn’t big enough in the first place.