The retail giant is rolling out the “10-4 program,” requiring employees to smile when within 10 feet of a customer, make eye contact, wave or greet them, Bloomberg reported. Under the new guidelines, once an employee is within four feet of a shopper, they should go a step further by asking about the customer’s day or if they need assistance.
Many major companies have structured greeting rules, such as Walmart’s “10-Foot Rule” and Disney’s “10-and-5 Rule” that guide employees to smile, make eye contact and offer help at set distances.
Nah, I like how Josh Johnson put it (long video). The gist is that they should just sell stuff and not try to appeal to every unique demographic, because when they do, it ends up just being offensive. If they have internal hiring biases, sure, do some DEI training, but don’t extend that to the store floor.