As the 2028 Los Angeles Olympics approach, preliminary ticket sales have opened, revealing steep prices for prime seating at swimming and water polo events. The starting price of $1,116.27 for swimming prelims and $4,961.20 for the closing ceremony has raised eyebrows, suggesting a focus on maximizing revenue from a select group rather than broader accessibility. While water polo tickets are more moderately priced at $248.06, the vast differences in pricing across events highlight a clear segmentation of the audience, with the ‘best seats’ reserved for those with the deepest pockets. This trend raises concerns about the Olympics becoming increasingly exclusive and accessible only to a wealthy elite, potentially alienating passionate fans.