Exactly, Ford thinks the avg American still wants these massive trucks when that is gradually not the case anymore. Hell small trucks are actually starting to make waves again, and its why people are looking at the Slate truck and Ford itself with their new EV platform, their first vehicle on that platform will be a small truck. They botched the F-150 Lightning and now they’re scrambling.
It’s the same CEO, Jim Farley. He knows American manufacturing is smoked cause they can’t keep relying on F150s forever.
Especially when the current F150 isn’t desirable. Every truck guy I know of wants old trucks with less tech and longer beds.
Exactly, Ford thinks the avg American still wants these massive trucks when that is gradually not the case anymore. Hell small trucks are actually starting to make waves again, and its why people are looking at the Slate truck and Ford itself with their new EV platform, their first vehicle on that platform will be a small truck. They botched the F-150 Lightning and now they’re scrambling.