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Technology@lemmy.zipEnglish · 5 days ago

America’s largest newspaper chain, USA Today Co., partners with Palantir to analyze audience data as search traffic falls

www.niemanlab.org

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America’s largest newspaper chain, USA Today Co., partners with Palantir to analyze audience data as search traffic falls

www.niemanlab.org

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Technology@lemmy.zipEnglish · 5 days ago

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USA Today Co. has made a deal with software company Palantir to analyze and monetize user behavior, the company announced on Thursday. In its Q2 earnings call Thursday morning, USA Today Co. chairman and CEO Mike Reed told investors he expects the partnership to "strengthen how we collect, …

USA Today Co. has made a deal with software company Palantir to analyze and monetize user behavior, the company announced on Thursday.

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I don’t understand what these people think the kindest interpretation of “analyze and monetize user behavior” could possibly be

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