“Maybe it’s more important to influence the agent than even the human, because with a human you influence one person,” Mobian cofounder and CEO Jonah Goodhart told Digiday. “When you influence ChatGPT, you’re influencing potentially all of ChatGPT. If ChatGPT changes what it says about [a brand], it’s massive and it’s more than any one campaign could ever do.”
If I was this dumb I surely would be smart enough to keep my mouth shut.
This is an industry wide thing for the web. There’s a pivot to attempting to do AEO, or “answer engine optimization,” on top of the traditional search engine optimization. But, as it’s so new and hard to gauge the results of we may all just be bullshitting ourselves.
Half of SEO is bullshit too, it doesn’t have to work to sell well
lol it is most definitely bullshit!