As a reminder, you can make your own dating site if you think you could do better. And there is huge financial incentive to do better. Say you make a dating site that actually effectively finds people good matches quickly and easily. Millions, if not billions of people would flock to your site, and you could name your price to use your service.
Since I’ve been online, I’ve seen a lot of different dating sites with different formats and gimmicks. Craigslist personals, OK Cupid (the old style), Grindr, Tinder, r4r, Bumble, Hinge, Fruitz, Badoo, Feeld, along with countless others that never took off. Match group doesn’t have a stranglehold on the industry. Any of their competitors could become “the dating site that actually gets you good matches” if they wanted. And since dating apps are purely digital, it would cost zero money to make an open source version and collapse the whole industry. So why hasn’t anyone done that? Why does it seem like online dating engages in a constant cycle of novelty, rather than ever getting better?
Well, probably because the fundamental problem is not solveable by software: people want to “date up”, but don’t want to improve themselves. It’s like Ronnie Coleman said - “Everybody wanna be a bodybuilder, but don’t nobody wanna lift no heavy-ass weights.” If you made a dating app that told people what their problem was - “The person you just liked is an instagram model, but you are not instagram-model-hot, go hit the gym” - then no one would use it.
As a reminder, you can make your own dating site if you think you could do better. And there is huge financial incentive to do better. Say you make a dating site that actually effectively finds people good matches quickly and easily. Millions, if not billions of people would flock to your site, and you could name your price to use your service.
Since I’ve been online, I’ve seen a lot of different dating sites with different formats and gimmicks. Craigslist personals, OK Cupid (the old style), Grindr, Tinder, r4r, Bumble, Hinge, Fruitz, Badoo, Feeld, along with countless others that never took off. Match group doesn’t have a stranglehold on the industry. Any of their competitors could become “the dating site that actually gets you good matches” if they wanted. And since dating apps are purely digital, it would cost zero money to make an open source version and collapse the whole industry. So why hasn’t anyone done that? Why does it seem like online dating engages in a constant cycle of novelty, rather than ever getting better?
Well, probably because the fundamental problem is not solveable by software: people want to “date up”, but don’t want to improve themselves. It’s like Ronnie Coleman said - “Everybody wanna be a bodybuilder, but don’t nobody wanna lift no heavy-ass weights.” If you made a dating app that told people what their problem was - “The person you just liked is an instagram model, but you are not instagram-model-hot, go hit the gym” - then no one would use it.