As it turns out, Apple realistically needs customer data to make Siri AI work well. So, starting with iOS 27, it is asking users to opt-in to training on your data.
Unlike with other AI companies, this is opt-in. It is yet another pane in the slew of “do you opt in to anonymized diagnostics” you see when setting up your iPhone, where you can select “Yes” or “Not now”. “Not now” in Apple’s case means that you can enable it later in Settings > Privacy.
Unlike with other AI companies, this is opt-in. It is yet another pane in the slew of “do you opt in to anonymized diagnostics” you see when setting up your iPhone, where you can select “Yes” or “Not now”. “Not now” in Apple’s case means that you can enable it later in Settings > Privacy.