The filing points to a possible ad-supported model for PC and console games that is less disruptive than the approaches commonly used in mobile titles.
Watching an ad would earn players another block of ad-free play time, called a “credit”
Microsoft don’t have a distribution platform for PC games, even when they did no one used it. So they will only be able to introduce this in games that they are the publisher for, which is actually not that many games.
I’m very sure steam already prohibits in-game advertising. So Microsoft would have to distribute these games themselves and the moment that any publisher decides to go their own route they immediately decrease their revenue, even if nothing else has changed.
Microsoft don’t have a distribution platform for PC games, even when they did no one used it. So they will only be able to introduce this in games that they are the publisher for, which is actually not that many games.
I’m very sure steam already prohibits in-game advertising. So Microsoft would have to distribute these games themselves and the moment that any publisher decides to go their own route they immediately decrease their revenue, even if nothing else has changed.
https://www.xbox.com/en-us/apps/xbox-app-on-pc
Don’t forget they bought Activision and own games like Diablo and WoW.