Project rebrand: Nura
nura.eco
Aiming for a 10 year life-cycle for smartphones

The rationale is interesting. I’m glad they kept the logo as it’s recycling ♻️

  • timbuck2themoon@sh.itjust.worksEnglish
    6·
    6 days ago

    Reading the article I can understand changing the name. Nura might even be fine.

    That said, I do not at all understand going with a .eco TLD.

    I immediately think it’d be some green venture or something or other. Even .tech or something else would be far, far better IMO.

    • sbird@retrofed.comEnglish
      6·
      6 days ago

      They are supporting devices deemed obsolete by manufacturers and are working towards making your phone last longer, I would say that’s pretty environmentally conscious. The “eco” TLD makes sense, I think, when you look at their goals.