Tech companies and their executives have, broadly, moved to align themselves with investors and adopted a posture of, often, disdain or outright hostility towards their users and employees. If tech companies don't value you, why provide value to them? If they back political positions hostile to your interests, why not return that hostility?
Good time to mention,
Check out the EFF’s ‘Cover your tracks’ site.
Lots of us know about traditional tracking methods but one that doesn’t get enough attention imo is canvas fingerprinting.
Its easy to utilize countermeasures and its worth the time. Canvas fingerprinting is awful.