An angular eagle behind the defense secretary departed from the Pentagon’s established branding. Critics saw echoes of the Third Reich.
A reimagined “Department of War” logo displayed behind Defense Secretary Pete Hegseth at a recent speech drew immediate comparisons to Third Reich iconography.
Speaking to Air Force Academy cadets on Saturday, Hegseth stood in front of a monochrome logo for his agency that differs from the designs in the Defense Department’s official branding guide. The backdrop features a stylized eagle that critics compared to the straight-edged Reichsadler used by Nazi Germany under Adolf Hitler.
The original German Nazis were (partially) inspired by fascist (and racist and anti-semetic) movements in the USA.
They even visited America in the mid 1930s to gather some ideas.