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Cake day: July 13th, 2023

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  • One thing to note is that there are a lot of bad American beers in small and mid-sized cities. Basically what happened is that in the 2010s it became trendy to go to a brewery with a food truck and just hang out. As a result a ton of “breweries” opened that were more or less selling the experience, with a handful of low effort trendy selections to serve as a hook.

    That doesn’t mean there aren’t good beers though. America is the land of people who do their own thing, often regardless of social norms and established conventions. There’s a lot of great beers across a broad range of categories, it just takes a bit of digging.

    As a sidenote a lot of these D tier breweries are closing and/or rebranding. Changing consumer sentiment means merely being a craft brewery is no longer a hook, while rising real estate costs make the entire endeavor more expensive. The breweries in shitty locations tend to close. The ones in good locations tend to massively reduce their own output, while offering a variety of local alcohol and expanded food options.