Agreed on the basic appeal of core values, BUT there is another vector that the article sidesteps: unabashed tokenism. The extreme right knows it has a pretty nasty optics problem. Most of them try to avoid directly referencing white supremacists (even when their staff members give the game away). They all know that they walk in the shadow of a KKK costume. So, what’s a nice white politician to do? Get some Black people on stage who will blow right past the obvious racist motivations that has landed them in the limelight. Give them some cheap attention and some easy money. It’s a win-win for everyone on stage, that is until the token has worn out their usefulness.
This is a ridiculously bad summary. Bad bot!