Time and again, we see CEOs and similar executives make horrible decisions that massively damage a company both financially and in terms of reputation and the perpetrator is forced to resign, yet receives so much money as a going away present you’d think they’re being rewarded for their fuck up. Why??
There is another aspect, sometimes a CEO is brought on in a knowingly temporary situation. Sometimes a company needs to make an “unpopular” decision, like massive layoffs or restructuring. Or they just need a CEO to come in and stir the pot. They’ll bring the CEO in, they’ll do their thing, and then once the deed is done, they will “decide it’s best to part ways” in some form.
This sort of CEO position usually is a one and done for that person making them a less desirable candidate for employment in the future, so they get a nice golden parachute to compensate. Basically, they get paid to be the “bad guy” and are essentially selling themselves as a scapegoat for the company.
Good example for anyone interested is what happened with Ellen Pao while she was CEO at Reddit.