By using the degree of force suitable to something inconsequential. Occasional public mockery (“This guy things a watermelon is a berry!”) or miffed letters to the editor come to mind.

My level of involvement is to continue to talk about it occasionally when the opportunity presents itself, and hope that someone that isn’t yoked by the field of computer science (and therefore incapable of naming anything) will propose a name for at least one of these things.