Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
They don’t eat real fiber. They gobble up all of the sterculia gum which, coincidentally, is now also not available for people who need it for medical reasons worldwide.