Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Is it the usa or is it the big grocery conglomerates? In Canada it’s protein this and protein that. The protein marketing machine is in full force. What say you Europeans?
I have a friend in food marketing in the UK, he moved to a new role as head of Protein at the start of the year. The machine is in full force here too.
Thanks for the input. All the best.