Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Marketing told us fat is evil. Carbs are evil. The news has told us Fiber will literally cause us to shit our brains out until we die.
What exactly is left except protein?