Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
I was just a kid but I guess I just mean that people were more active outdoors. I used to see skateboarders and bmx people everywhere, baseball fields being used quite often, parents riding bikes on trails, families camping, that kinda stuff. I lived in Northern Virginia right near the Potomac River where the population was fairly dense so maybe that skewed my view of the world a bit.