I heard that back in the days, people used to just go when their work was done on the farms and there was no concept of 9-5 (these days seem 24 hours work). There used to be a lot of holidays. Is that true? If it is, then given the abundance in technology, why our work hours increased and why do we have such weird lives that we live to work?
To sum up hegemony, the latent ideas of society, or “common sense,” is ruling class ideology. Ideology is presented and maintained through bourgeois intellectuals, such as the education system, media, etc. Gramsci’s counter is the development of a proletarian party, which creates proletarian intellectuals that can disseminate proletarian ideology, Marxism-Leninism (Gramsci was ML).
To expand, the greater idea is that we are all philosophers, whether we understand our own philosophy, or world outlook, or not. Common sense is a world outlook, and living in capitalism without consciously understanding that how we live in it shapes what we actually believe leads to upholding capitalism. This is the importance of dialectical materialism, it eliminates the bourgeois-friendly idealism and mechanical materialism that plague modern thought, and logically leads to proletarian emancipation.