The band Muse has surrendered its Instagram and X handles to Meta after the release of its new AI agent, Muse.
The English rock band Muse has been renamed on Instagram and X from “Muse” to “museband.”
Despite the band Muse having had its Instagram account since 2012 and its X account since 2008, it has seemingly surrendered the handle to Mark Zuckerberg’s newest AI agent.


My brand is completely unique. That doesn’t mean I have the time or money to sue every schmuck who decides to impersonate me on whatever platform.
It is patently ridiculous to say “leave the most popular platform, which many, many users use as their only social platform, and communicate the fact that anyone on there isn’t you via less popular platforms”. You do understand the flaw in that logic, right?
As I said before, it is reasonable to ask this of highly successful people but it’s not reasonable to expect it, IMO. Especially not when their economic success isn’t just lining their own pockets but also feeding the families of every person who works for them.
You are trying to turn a complex, interconnected decision tree into something one-dimensional. It’s always tempting to reduce these things to a single axis but it is rarely appropriate