Japan launches nationwide competition to boost alcohol consumption
www.theguardian.com
Contest asks young adults for ideas to revitalise popularity of alcoholic drinks after big fall in tax revenues

The Sake Viva! campaign, which is being run by the National Tax Agency (NTA), asks 20- to 39-year-olds to come up with proposals to help revitalise the popularity of alcoholic drinks, which have fallen out of favour because of lifestyle changes during the coronavirus pandemic and among young people.

Taxes on alcohol accounted for 1.7% of Japan’s tax revenue in 2020, down from 3% in 2011 and 5% in 1980.

There was a particularly steep decline in beer consumption, with sales volume down 20% to less than 1.8bn litres.

  • aeronmelon@lemmy.world
    121·
    1 day ago

    Young Japanese don’t want to drink, don’t want to smoke, don’t want to play pachinko… I’m sure a lot of them do, but most of them don’t. The older class just can’t understand it.

    And young Japanese absolutely don’t want get married, let alone have children.

  • CarbonatedPastaSauce@lemmy.worldEnglish
    10·
    1 day ago

    “Please, drink this poison! Our healthcare industry will thank you later!” This reeks of “4 out of 5 Doctors prefer Marlboro!” bullshit.

    Modern research shows that there is no safe amount of alcohol to consume. It’s always bad for you, physically. This doesn’t mean you need to be a tee-totaler (I’m not), and it can bring great social benefits. But shoving it in people’s faces and pretending it’s not harmful at all is just wrong. Moderation in all things.

    • sheogorath@lemmy.world
      12·
      1 day ago

      Hmm it seems it doesn’t work with how time works in our universe.

      Are you a interdimensional traveler who came from a universe where time flows backwards compared to this universe?

      • ByteJunk@lemmy.world
        4·
        20 hours ago

        Godammit I’m blind, i read that article as being from 2023 Hi I’m the doctor, how are you sheogorath pleasure to meet you.